What is Search Engine Optimization (SEO)?
A stellar website with excellent content means very little if it is not positioned to capture the attention of targeted viewers. Websites gain desired visibility through the right internet marketing strategy. An important part of that strategy includes search engine optimization. SEO is the practice of improving and promoting a website to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
SEO isn't just about building search engine-friendly websites. It's about making your site better for people too...
Think about the last time you searched for a particular business from your mobile phone (like a plumber, a hair salon, or an electrician). How many pages of Google did you actually search? Did you call the top one or two listings? Did you search the second page of Google? If you are like most people, then you probably picked one of the top 7 listings.
Websites that get a high ranking from the search engines statistically get more web traffic.
Popular search engines like Google, Bing, and Yahoo are the primary ways in which money-making traffic is driven to websites. Although social media and other types of traffic can generate visits to your website too, it is the search engines that bring in a majority of your traffic with money in hand! Their automated crawling tools evaluate new websites and index them for easier search results. These tools periodically check website content, keyword density, and links to decide a website's ranking for specific search criteria.
High search engine ranking does not happen by accident!
A high search engine ranking requires up to date knowledge of search engine indexing capabilities and solid internet marketing principles. Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.
Search queries—the words that users type into the search box—carry extraordinary value.
Experience has shown that search engine traffic can make (or break) an organization's success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
Can I do SEO Myself?
The world of SEO is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. Depending on your time commitment, your willingness to learn, and the complexity of your website, you may decide you need an expert to handle things for you.
Request a Free Analysis of my Website
Chasepedia offers a wide range of SEO Services that are completely customized for our individual client's needs. If you would like to request a Free, No Obligation Analysis of your website, then simply click the button below. No sign-up or credit card required.