Over the last 12 months, I’ve acquired a new addiction…search engine optimization. And it’s not because I love sitting behind a computer all day. The reality is I don’t care for being chained to a desk punching away at the keyboard. Most days you will find me with cell phone in hand and at home, you will rarely find me with my computer.
If it were up to me, search engine optimization would be handled by Google automatically…no more of the complicated algorithms and formulas. The largest company in the world would simply take care of this for me.
But over the last 12 months, I’ve noticed that when I focused on SEO, I seem to be getting larger business deals from influential people like professional athletes and public figures. Mainly, it’s because people assume that I’m more reputable because I’m at the top of Google’s search results.
Think about the last time you needed a professional moving company or an expert plumber. Did you search for them on Google? If you did, how far down the first page of results did you make it before contacting a company? If you are like most people, you selected one of the top results on the first page.
Before I get into what I have learned about SEO, keep in mind that you too can achieve similar results without spending a ton of money. I’ll show you how towards the end of the post.
So, let’s get started…
What is Search Engine Optimization?
Search engine optimization, or SEO, is the process of gaining website traffic from organic search results. Unlike paid search ads, you’re not paying for clicks, so implementing SEO can provide an extraordinary return on investment. The formula for determining search engine rank is complex, with Google alone using over 200 ranking factors. Here are five of the most important ones:
The structure of your website can have a major impact on search engine results. Search engines “crawl” websites, indexing copies of your pages. Every time a search is performed, the search engine finds the relevant pages and determines which ones should be displayed first. To avoid any crawl problems, it’s important to be mindful of the way your site is structured. Cachedview displays your website as Google sees it, so you’ll know which elements of your content are visible and indexable to search engines.
The quality of your content is a crucial factor in determining search engine rank. Strong content provides a solid foundation on which to build all of your other SEO efforts. Your words need to offer real substance - something your site visitors won’t find elsewhere. Informative and entertaining content keeps visitors glued to your site, and longer visits positively impact search engine rank.
While quality content is a must, it isn’t enough. The information you provide also needs to be fresh. Google uses an algorithm called “Query Deserves Freshness”, or QDF. When there is a surge in search volume for certain topics, Google will determine if there’s any fresh content available. If so, that new content will receive a boost in the search results. The next time you are looking for a topic to write about, be sure to choose something people are blogging about and searching for in much greater numbers than last week.
Ranking for the right search terms can make or break your website. If you want your pages to be visible for certain search terms, you should use them naturally on the page. By including the actual search terms people are using in the content you create, you can ensure that your page will be displayed for relevant searches.
Google relies heavily on links from external sources to determine rank. All of the links pointing to your website are counted, but not all links are of equal importance. A link from any large, respectable site is going to be of higher quality than a link you get from commenting on a blog.
While it is possible to do search engine optimization yourself, it does require a considerable investment of time and effort. More importantly, SEO done improperly can be worse than doing nothing, causing your site to be penalized by search engines and buried deep within search results.
If you want to run the same experiment with your business, you can do so on the cheap. Search Engine Optimization doesn’t have to be expensive.
The most important part about SEO is choosing the right company to implement your program. Have an expert handle all the heavy lifting for you, while you relax and watch your search engine rank climb.
You can order SEO Packages online and get search engine optimization packages that will drive business to your website for a few hundred bucks a month. And on top of that, you can order add-on services such as LinkedIn Article Posts like the one you are reading now.
The sad reality is that people judge us on how well we rank on Google.
By no means should you spend over $5,000 on SEO or anywhere near there… I just took the more expensive approach and went with the biggest package available.
So, are you going to start investing in SEO?
P.S. If you want to test more creative ways to grow your revenue go here.
About the Author
Chase Carlisle is the founder of Chasepedia, a firm specializing in digital advertising and social media marketing services for brands, professional athletes, and celebrities. He is best described as a high-energy and results oriented consultant who has established relationships built on a foundation of trust throughout the business community. Chase has traveled all over the US consulting for various high-profile clients and helping them produce record breaking sales. Whether working with a start-up, a group of investors, the largest for profit health system or a high profile fortune 500 company, Chase’s greatest asset continues to be his ability to become a trusted business partner that consistently delivers results for his clients in an extremely competitive environment.